In 2021 PCS launched the reimagined version of Pulse. This solution is our advert creation and production software used by publishers across the UK. We decided to bring Pulse up to speed by enhancing its features to ensure a better user experience. We also wanted to create a version that was more modern and future-proof. The changes that took place are within this case study with quotes from Steve Mills, Ad Creation Manager at MNA Media.
But why did we change pulse?
With Adobe Flash Player coming to an end in 2020, we knew we had to move Pulse to a new platform, so we went with a total rebuild – from the ground up. The original version of Pulse was written over 20 years ago and created for the Apple Mac platform. Ten years ago, we changed to Flash Player to facilitate a transition to the Windows platform. However, a lot of the Apple limitations still existed, and these started to become a hindrance to the workflow at the MNA Ad-Creation hub.
Even though the old Pulse system was a much-liked product, it was very dated (from a user experience perspective), with lots of unnecessary steps and screens to navigate, and lacked an efficient digital workflow. It wasn’t accessible on mobile, and as part of our current initiative, we wanted to ensure our apps were responsive enough to be accessed on phones and tablets to support hybrid working.
What did MNA media need from the system that wasn’t in the original version?
What approach did we take to creating Pulse 2.0?
Firstly, we created a team who could bring their previous experience and knowledge to the table. So, we rounded up a PCS product specialist, an MNA Media consultant, four developers, and one UI designer to create the best team possible for this project.
We had several deep-dive sessions with the MNA consultant to identify inefficiencies within the production department due to current software limitations. For us, this was a real eye-opening experience and helped us develop a better version to provide ways to overcome these problems.
We spent with the UI/UX designer and product specialist and re-designed the user workflow and user interface. We wanted to ensure it was going to be simplified, user-friendly, and an all-around easily accessible system – we wanted to bring Pulse up to modern standards.
We had regular releases and quality assessment cycles to iron out any issues. In doing so, it allowed for a few refinements before the software was finalised. At this stage, the software was ready for user acceptance testing.